![]() ![]() Traction comes from the Latin verb trahere, meaning “to draw or pull” ⇒ think of traction as the actions that draw us toward what we want in life. To live the life you want, you must intentionally avoid the wrong things while you try to do the right things ⇒ a wrong thing is “distraction” the right thing is “traction”. In Indistractable, Nir Eyal reveals the hidden psychology driving us to distraction and shares a 4-step model to become “indistractable”.īeing indistractable is about understanding the real reasons why you do things against your best interests and striving to do what you say you will do. Nir is the author of two bestselling books: Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir Eyal ( focuses on the intersection of psychology, technology, and business. ![]()
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